Mad Men

Reasons for popularity

• Men can identify with men on the series
• It identifys what the men were like in the 60s and it is possibly for people compare how men have changed.

 Target Audience

• Men who think of themselves to be the typical hegemonic male.
• Men who look up to the typical hegemonic male.
• Woman who want to compare the typical male from the 60s to the typical male now.

 What representations of gender are they?
In mad men and typically in the 60s woman generally had jobs as receptionists and it is very unusual for Peggy to get the job that she has. This is why the men treat her differently to each other and they cannot get used to the fact she has a job equal to there’s; they believe this is wrong.
The men are the dominant species and they tell the woman what to do. This happens when the man and woman are in bed and the woman tries to talk, although he leaves because it makes him feel like she is taking away some of his power. This could also link to Peggy’s job because the men feel like they should be the only people with a higher job and woman don’t deserve a higher looked upon/ paid job.

What are Don's or the other male’s ideology?

Is there any evidence of masculinity in crisis?
When the man throws the dog outside in order for him to have a drink. He wasn’t prepared to drink alcohol in front of his dog; maybe it made him feel guilty.
Don's daughter looks up to him but he feels that he has betrayed his family (cheating on his wife) and he finds it hard to have a good/strong relationship with his daughter.